Con Alegría Fitness Group: how enthusiasm became a training method
Carolina Diharce built a global online fitness community around a concept the industry had largely ignored: joy. With over 248,000 followers and members training live from across the world, Con Alegría Fitness Group proves that enthusiasm is not a soft skill, it’s a retention strategy.
Courage and real yoga: how Berfin Gerz created her own path
She crossed an ocean to choose a completely new way of living. What she brought with her was a clear vision, a deep love for real yoga, and the certainty that the journey would reveal itself.
From treadmill falls to 5000 members: the Caro Suki blueprint
She left advertising, moved countries and bet everything on a passion. The result: a thriving fitness app where thousands of women train, learn and actually stick around.
TightFit: the platform that turns empty studio time into opportunity
Jennifer Milacci spent nearly 30 years in financial services before building a fitness app. What she brought from that world wasn’t a playbook, it was a problem she couldn’t stop thinking about.
MUV: movement as a membership, not a commodity
Florencia Uliarte didn’t just launch a workout; she choreographed a space for strangers to become neighbors through the power of collective movement and hospitality.
The Gogobalance tribe: how Nati Jamus built a community around wellness
She traded a law degree for a yoga mat, built a half-million-strong community from scratch, and never lost sight of what it’s all about: people.
A new beginning: Paola Materan brings the Pilates studio home
She saw a market where access was limited by price, space, and design. So she built a reformer that challenged all three at once.
palmi + sano: where movement, recovery and art converge
Gaby Palmisano grew up in Miami, competed as a Division I athlete, and spent years building campaigns for some of the biggest luxury wellness brands in the world. When she opened palmi + sano, she wasn’t guessing where the industry was going. She already knew.
Sōna: the sanctuary that turned sound healing into a wellness vertical
Nikki Shaner didn’t set out to fill a gap in the market — she set out to create one. With Sōna, she built a space where sound becomes a method for nervous system regulation, stillness, and return.
The Most: a heated boutique studio built around variety, intention, and every stage of womanhood
Infrared, mat Pilates, yoga, barre, and prenatal classes under one roof. Agustina Srur didn’t find that space in Miami, so she created it.