Nati Jamus, health coach, yoga instructor, and founder of Gogobalance, didn’t grow up dreaming of wellness entrepreneurship. She was a lawyer, a notary, someone with a stable career and a clear path. But something was missing: “I was working, studying, earning money, but I lacked that personal satisfaction,” she recalls. A move from Argentina to the United States changed everything. She enrolled in a Health Coaching program, studied in a second language, and never looked back. “Today it’s my profession, my passion, and my life’s purpose,” she affirms.
A tribe, not just a following
What Nati built with Gogobalance isn’t a content strategy, it’s a community. Nearly half a million followers on Instagram, and a daily commitment to answering every message, every question, every DM. “Responding to each person who reaches out takes a lot of time, but it gives me a sense of closeness that people appreciate and value,” she explains. That closeness is the product.
The brand’s ecosystem reflects that philosophy at every level: one-on-one health coaching, free yoga programs, nutrition guides, recipe ebooks, entrepreneurship coaching, and wellness retreats in dream destinations. “I want to give people tools to manage their emotions, to find body, mind and spirit benefits. We are a whole, and the goal is always to accompany more people in achieving wellbeing in every area of their lives,” she shares.
Building that community means something deeper: being a personal brand, and that comes with real weight. “I’m putting my name, my presence, everything I am into a brand. People want to know that the person offering them something is real, trustworthy, honest,” she stresses. And that responsibility goes further when you’re in the business of people’s wellbeing. Her closing message to the next generation of coaches captures it best: “Don’t forget that you are working with people. Step away from the numbers and get closer to the needs of each individual. Every client, every student is a unique person who trusts you,” she urges.
The founder behind the tribe
Like many coaches turned founders, the entrepreneurial side arrived uninvited: bank accounts, websites, spreadsheets, tech failures. “Nobody told me about the stress, the numbers, the paperwork, all the stuff I really don’t enjoy,” she laughs. Her biggest lesson? Ask for help sooner. “Asking for help on time is great. Learning to delegate and understanding that there are things we don’t know how to do, and that someone else can do them for us, that’s key,” she admits.
Her mantra says it all: “Done is better than perfect.” It’s a principle she applies not just to her business, but to every area of her life, a reminder to keep moving forward even when things aren’t exactly as planned. The timing, she says, couldn’t be better: “Holistic health is taking up an enormous space in how people think about wellness. Coaches of all kinds are going to grow and have a more prominent role,” she predicts.
When asked about legacy, she brings it back to where it all started: human connection. “I’d love for people to be motivated by me to live a healthier life in every way. To plant that seed. And if it happens in community, in a tribe, even better,” she concludes.
Follow the movement.www.instagram.com/gogobalance https://gogobalance.net/