Con Alegría Fitness Group: how enthusiasm became a training method
Carolina Diharce built a global online fitness community around a concept the industry had largely ignored: joy. With over 248,000 followers and members training live from across the world, Con Alegría Fitness Group proves that enthusiasm is not a soft skill, it’s a retention strategy.
From treadmill falls to 5000 members: the Caro Suki blueprint
She left advertising, moved countries and bet everything on a passion. The result: a thriving fitness app where thousands of women train, learn and actually stick around.