Con Alegría Fitness Group: how enthusiasm became a training method
Carolina Diharce built a global online fitness community around a concept the industry had largely ignored: joy. With over 248,000 followers and members training live from across the world, Con Alegría Fitness Group proves that enthusiasm is not a soft skill, it’s a retention strategy.
MUV: movement as a membership, not a commodity
Florencia Uliarte didn’t just launch a workout; she choreographed a space for strangers to become neighbors through the power of collective movement and hospitality.
The Gogobalance tribe: how Nati Jamus built a community around wellness
She traded a law degree for a yoga mat, built a half-million-strong community from scratch, and never lost sight of what it’s all about: people.