From treadmill falls to 5000 members: the Caro Suki blueprint

She left advertising, moved countries and bet everything on a passion. The result: a thriving fitness app where thousands of women train, learn and actually stick around.
Alejandra Alarcón:“Fitness is not about punishing the body, but about honoring it”

My relationship with movement began long before I ever thought about making fitness my career. I always loved feeling active, but it was after becoming a mother that I truly understood the power of exercise to transform not just the body, but also the mind and the soul. There was a moment in my life […]