MUV: movement as a membership, not a commodity

Florencia Uliarte didn’t just launch a workout; she choreographed a space for strangers to become neighbors through the power of collective movement and hospitality.
Alejandra Alarcón:“Fitness is not about punishing the body, but about honoring it”

My relationship with movement began long before I ever thought about making fitness my career. I always loved feeling active, but it was after becoming a mother that I truly understood the power of exercise to transform not just the body, but also the mind and the soul. There was a moment in my life […]